The Amplified Content Webinar

ABOUT THE EVENT

In today's world of non-stop advertising and content overload, brands are competing overtime for consumer attention across a plethora of channels. To cut through and be relevant, it's crucial for brands to invest in omni-channel content that is discoverable and hits the mark with consumers at every point of their journey.

Join us as we explore the interplay between owned and earned media, demonstrating how to leverage audience-led content to generate impactful media coverage that boosts performance to your owned channels. We'll also dive into the transformative role of AI tools in enhancing your media strategy.

Hear from experts at Greenpark and PRophet.AI who will equip you with the strategy and AI tools to maximise your content investment. We'll also share case studies on how Unilever, Clarins and N26 increased website performance whilst building brand visibility and love with consumers through a powerful owned and earned media strategy.

Date

Thur. 26th September

Time

10:00am - 10:45am (EDT)

15:00pm - 15:45pm (BST)

Platform

This event will be hosted on Zoom. Please register to receive your joining link.

PART 01

AUDIENCE-LED CONTENT STRATEGY

Setting strong foundations. How to leverage audience data to create purposeful omni-channel content that resonates with consumers at their precise moment of need.

PART 02

CONTENT AMPLIFICATION

How integrating digital PR into your strategy can transform performance of your owned channels whilst building trust and authority for your brand with consumers.

PART 03

ENHANCED BY AI TECH

Secure quality media coverage to amplify the impact of your content investment with PRophet - the first-ever generative and predictive AI SaaS platform.

Ian Colvin

CHIEF STRATEGY
OFFICER

Greenpark

Ian joined Greenpark as Chief Strategy Officer after 24 years at Unilever. An early claim to fame was creation of the Marmite Love Hate campaign and more recently driving a digital transformation in a global Foods division. His last role was Global VP Digital Marketing for Lipton Ice Tea. Ian has a wealth of experience in driving large scale digital transformation and brand repositioning programmes for global brands.

Jennifer Grey

HEAD OF
DIGITAL PR

Greenpark

Jen is a one-stop shop when it comes to earned media, boasting 10 years of experience in Digital PR & Offsite SEO alongside stints in social media marketing, influencer management and events planning. She's equally passionate about bringing a creative flair to her clients' comms and storytelling as she is about driving meaningful metrics that matter to stakeholders.

Jason Brandt

CHIEF MARKETING
OFFICER

PRophet

Jason is a global leader in designing an e-everything future, transforming organisations into digital powerhouse and bridging the gap between creative thinking and business technology. PRophet marries his passion for innovation with his deep knowledge and understanding of challenges facing marketing and PR professionals in creating powerful owned and earned strategies.

Aaron Kwittken

CEO &
FOUNDER

PRophet

Aaron is a highly acclaimed industry leader, serial entrepreneur and seasoned corporate affairs and integrated communications strategist. He is CEO and founder of PRophet, the first-ever generative and predictive AI SaaS platform designed by and for the PR community. Prior to PRophet, Aaron founded PR and brand strategy consultancy KWT Global which was acquired by Stagwell Global in 2010.

registrATION

THURSDAY 26TH SEPTEMBER

10:00AM - 10:45AM (EDT) | 15:00PM - 15:45PM (BST)

This event is taking place via Zoom. Please register below to receive your personal link.

Webinar brought to you by

PRophet is an award-winning suite of essential, AI-powered comms tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers.

Greenpark is a global award-winning, digital agency specialising in performance-driven content for earned and owned channels, enabled by AI and delivered by in-house digital squads. The agency's raison d'etre is to create amazing content that people and algorithms love.